Social Magnetism

Talk: Dorte Bagge in conversation with Erik Nissen Johansen, Henrik Tjærby, and Marco Maximus

Project Manager & Communication

During 3daysofdesign 2026, The Lobby invited to an intimate talk exploring the invisible forces behind social gathering, connection, and hospitality. Social Magnetism explores the invisible layers of hospitality and spatial experience: the elements that create attraction, intimacy, and human connection. Through perspectives from design, storytelling, and creating distinct atmospheres, the talk investigated why some spaces become destinations people long to return to.

Moderated by Dorte Bagge, the conversation brought together Erik Nissen Johansen, Henrik Tjærby, and Marco Maximus in a dialogue about emotional architecture, sensory experiences, and the subtle details that shape the way we meet, linger, and connect.

Photocredit: Elof Martinsson